The Family Adventure Company vs Extreme Iceland - Tour Companies Compared

Compare details and see what other travelers are saying.

Rating Breakdown
Overall — 4
Value — 3.9
Guide — 3.9
Activities — 3.9
Lodging — 3.9
Transportation — 3.9
Meals — 3.9
Overall — 4.5
Value — 4.3
Guide — 4.6
Activities — 4.3
Lodging — 4.6
Transportation — 4.6
Meals — 4.3
Recent Reviews

The company provided an excellent pre tour service

5.0 December 2016
A
Recommends
  • Value 5.0
  • Guide 5.0
  • Activities 5.0
  • Lodging 5.0
  • Transportation 5.0
  • Meals 5.0
The company provided an excellent pre tour service and the information sent was accurate and useful. I would definitely look at using them again and recommend them to any family.

Tour The Family Adventure Company Company Reviews

I was very impressed with the Family Adventure company in terms of the holiday

5.0 April 2016
A
Recommends
  • Value 5.0
  • Guide 5.0
  • Activities 5.0
  • Lodging 5.0
  • Transportation 5.0
  • Meals 5.0
I was very impressed with the Family Adventure company in terms of the holiday delivered which was exceptional. The booking and pre-holiday experience was fine although it would be better to have a specific contact to email rather than just to phone the general number with queries.
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Tour The Family Adventure Company Company Reviews

Booking and customer service were good. From a child's perspective

4.0 April 2016
A
Recommends
  • Value 4.0
  • Guide 4.0
  • Activities 4.0
  • Lodging 4.0
  • Transportation 4.0
  • Meals 4.0
Booking and customer service were good. From a child's perspective, FAC were not as welcoming. Another company we have travelled with sent a welcome pack with a travelling companion (soft toy) and activities to do while travelling. When on the holiday this company also catered more for families needs e.g. more frequent stops when travelling for food and toilets, without parents having to ask. The stops were also at more sensible times e.g. making sure there was a stop at lunch time (12.30ish), rather than early afternoon (1.30 onwards). Children (and adults) get irritable if they've not eaten making the journey more stressful.
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Tour The Family Adventure Company Company Reviews

Awful Customer Service

1.0 February 2019
D
Does Not Recommend
  • Guide 5.0
  • Value 1.0
  • Activities 1.0
  • Lodging 1.0
  • Transportation 1.0
  • Meals 1.0
We felt obligated to give 1 star because our tour guide last night was great, other than that we would give zero if possible. The entire rest of the booking experience was awful. We had to send 3 emails, 2 calls, and 1 Facebook message only to be put in touch with some rude and unhelpful sales woman. It is our last day in Iceland and honestly this experience has ruined the entire trip and we are extremely upset. There are several other respectable tour companies here, I would strongly advise booking one of those.
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Tour Extreme Iceland Company Reviews

We had an amazing trip

5.0 July 2018
S
Recommends
  • Value 5.0
  • Guide 5.0
  • Activities 5.0
  • Lodging 5.0
  • Transportation 5.0
  • Meals 5.0
We had an amazing trip to the East Coast and glacier lagoon. It was a fantastic experience from beginning to end. Helmutt took excellent care of us!

Tour Extreme Iceland Company Reviews

Be warned: Stay away from this company!!

1.0 March 2018
W
Does Not Recommend
  • Value 1.0
  • Guide 1.0
  • Activities 1.0
  • Lodging 4.0
  • Transportation 4.0
  • Meals 1.0
In November, I took a 3-day tour with Extreme Iceland. As part of the tour, I was supposed to do some glacier hiking, visit the ice caves and Jökulsárlón Iceberg Lagoon. Due to bad weather, just an hour after initiating the tour, the guide said that it was likely that the itinerary would be changed.

We managed to make most of the scheduled activities for the first day. The second day was a complete waste of time, as we had to be in the vehicle the entire day. For the third day, they organized an alternative day tour. At the end, our 3-day tour got converted into a 2-day tour.

They indicated that they would be offering a partial refund for modifying the itinerary and canceling a part of the tour. However, they never disclosed an approximate amount of how much they would refund. We were driven to their office so that we could ask that question in person, and again, they said there would be a refund. They did not know how much they would refund. To make things worse, to ask for the refund, it would be necessary to email their customer service department, but since they were too busy managing the mess they created, it took several weeks for them to respond.

The weather in Iceland is unpredictable, so weather-related cancelations are not a rare occurrence and are not a fault of the company. That being said, how difficult is to tell their guides how much they would refund so that customers can decide at that point whether they want to continue with the tour or not? Instead, they like to make things complicated, nontransparent and shabby, so that they can keep as much money as possible.

At the end, instead of getting a third of the cost of the tour (since one full day was wasted), they gave me a refund of about USD $180 (out of USD$800.00). Selecting this company for my tour was a terrible decision. In all my years of travel, I have never seen something like this, not even in poor countries. It is amazing how something like this can happen in a country with such 'high standards' as Iceland.

Please stay away from this company and do not entrust them with your holiday plans or your money.
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Tour Extreme Iceland Company Reviews

Tours 14 Trips 1 Trip
Average Trip Price Per Day $ 160 $ 0
Operator Type Group Tour Operator Group Tour Operator
Size Global Operator Local Specialist
Trip Types
  • Group Tours
  • Private Guided Trips
  • Group Tours
  • Private Guided Trips
  • Custom Itineraries
  • Independent / Self-Guided Packages
Service Level Standard Standard
Regions
  • North America
  • Central America & Caribbean
  • South America
  • Asia
  • Africa
  • Middle East & North Africa
  • Europe
  • Europe
Known For
  • Adventure
  • Photography
  • Adventure
Headquarters 1 Cross & Pillory Lane, Alton, England Reykjavik
Year Established 1996 N/A
Solo Friendly N/A N/A
Tour Languages N/A N/A
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      About The Family Adventure Company

      Founded two decades ago and based in the UK, The Family Adventure Company specializes in small group family adventure vacations. The company is now part of the global adventure travel operator Intrepid Travel, and trips are offered through Intrepid as well, allowing them to greatly expand their range.

      What Makes Them Stand Out?

      With more than 20 years’ experience, The Family Adventure Company helped pioneer the concept of small-group adventure travel for families with young children. Activities are wide-ranging, from river rafting and kayaking to cycling, sailing, camping, and wildlife viewing, all geared to the ages and interests of the family travelers.

      Who Travels With Them?

      A wide variety of families, including solo-parent, single-child, multi-generational families -- parents, children, and grandparents traveling together -- and families with teenagers. The latter have dedicated trips of special interest to teens.

      Where Do They Operate?

      Much of the world: Africa, Asia, the Middle East, Europe, and the Americas.

      How Does it Work?

      No matter where you travel, The Family Adventure Company provides an English-speaking, family-friendly local leader. Lodging, transportation and activities are also included. Tours typically consist of three or four families with kids of similar ages or interests. (You can also put together your own trip with just your family or other families you’re friendly with.) Children 14 and under get a ten percent discount off adult prices; large families (over two kids) get another price break.

      Why Travel With Them?

      The award winning company offers a wide range of trips for a wide variety of families. Because they only cater to families, they know what kids like – and as any parent can tell you, nothing is more disastrous than a family tour not geared in any way to kids. The company also supports responsible and sustainable travel practices and gives back to local communities.

      About Extreme Iceland
      N/A
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